Business Plan

1. Executive Summary 

Dinge is a digital platform dedicated to bridging the gap between archaeological excavation projects and public funding. Through the use of digital marketing, social media engagement, and crowdfunding strategies, we connect archaeologists with a global audience passionate about uncovering history. Our goal is to make excavation projects more accessible, ensuring that critical historical sites receive the financial support they need to continue their work.

2. Market Analysis

• The public’s fascination with lost civilizations and archaeological discoveries is at an all-time high, driven by social media, documentaries, and online content creators.
• Existing funding models for archaeological projects rely heavily on grants, university funding, and government allocations, which are often limited and competitive.
• Crowdfunding has proven to be a viable funding model for niche interests, with platforms like Kickstarter and GoFundMe successfully funding research and exploration projects.
• A gap exists in connecting passionate audiences with legitimate excavation teams in need of funding, creating an opportunity for a platform like Dinge to thrive.

3. Business Model

• Dinge will generate revenue through:
  • A percentage-based platform fee on crowdfunded donations.
  • Sponsored content and partnerships with archaeology-focused brands and media.
  • Premium membership options for exclusive content and behind-the-scenes access.
  • Merchandising and digital products related to archaeology and excavation projects.
• A TBD portion of the revenue generated should be invested right back into the projects on the platform. 

4. Marketing Strategy

• Social Media Campaigns: Partnering with archaeology influencers and content creators to drive awareness.
• Email Marketing & PR: Targeted outreach to history enthusiasts and potential donors.
• Content Creation: Producing high-quality videos, articles, and updates to engage audiences.
• SEO & Paid Advertising: Optimizing search engine rankings and using PPC campaigns to reach a broader audience.
• Community Engagement: Creating an interactive platform where donors can track project progress and feel involved in the discoveries they support.

5. Technology & Platform Development

• Website Features:
  • A user-friendly marketplace showcasing active excavation projects.
  • Secure payment processing for donations.
  • Live updates, blog posts, and multimedia content from excavation teams.
  • Integration with social media and email campaigns for seamless engagement.
• Development Plan:
  • Phase 1: Basic crowdfunding functionality and project listings.
  • Phase 2: Enhanced storytelling features, including live updates and video content.
  • Phase 3: Community-driven engagement tools such as forums and Q&A with archaeologists.

6. Operational Plan

• Partnerships: Establishing relationships with excavation teams, universities, and historical organizations.
• Team Structure: Initially run by the founder, with contracted digital marketers, web developers, and content creators.
• Workflow:
  • Identify promising excavation projects.
  • Develop digital fundraising strategies.
  • Launch and manage campaigns with continuous community engagement.

7. Funding Requirements & Financial Projections

• Initial Investment Needs:
  • Website and platform development.
  • Marketing and advertising budget.
  • Content production (videos, articles, interviews with archaeologists).
• Projected Growth:
  • Year 1: Build brand awareness and onboard first excavation projects.
  • Year 2: Expand partnerships and refine the business model based on data.
  • Year 3: Scale operations, introduce premium features, and explore sponsorship opportunities.

Dinge is positioned to revolutionize the way archaeological discoveries are funded and shared with the world. By combining cutting-edge digital marketing with the power of crowdfunding, we aim to make history more accessible and engaging than ever before.

Please reach out if you are interested in getting involved!